The web sets your writing wrong. Pilcrow sets it right.

Markdown in. Magazine-typeset HTML, PDF, and EPUB out. Drop caps. Real hyphenation. Sidenotes in the margin. The works.

No account. No download. The engine runs in your browser.

Most writing on the web looks the same.

Substack posts look like Substack posts. Medium articles look like Medium articles. ChatGPT-written ebooks look like ChatGPT-written ebooks. The visual signature of produced quickly, default-styled has become a tell. Readers feel it before they can name it.

Your writing deserves better than that.

See your writing set, in your browser.

Paste a paragraph. Pick a font. Watch Pilcrow set it the way print does — drop cap, 65-character lines, real en-gb hyphenation, balanced line endings, sidenotes in the margin.

No account. No download. The engine runs in your browser.

Canva designs the page. Pilcrow sets the type.

Canva gives you a layout — a poster, a deck, a brochure shell. The text on it is whatever font you picked from a dropdown. That's why a Canva carousel looks like a Canva carousel.

Pilcrow doesn't lay out the page; the page is the layout. We set the type the way a printer would: drop cap on the lede, 65-character lines, real hyphenation, sidenotes in the margin. Every blog post, every page of a brochure, every chapter of a book gets the same craft treatment.

You can spot a Canva piece in a feed. The point of Pilcrow is that you can't spot ours — it just reads better.

Which one are you?

I write a blog or newsletter.

You want your writing to look like it's from The Atlantic, not from a CMS template. Hosted blog at your own domain. Web editor. Drop caps, sidenotes, real hyphenation. Set like a magazine.

From £12/month
Start a Pilcrow blog

I finished a book.

Manuscript ready, but it doesn't look like a real book yet. Upload your Markdown, Word, or Google Doc. Get back a print-ready PDF, an EPUB, and a sample web chapter — all properly typeset.

£29 per book · or £24/yr unlimited
Typeset my book

I run a brand.

Brochures, thought-leadership PDFs, brand-led blogs. Output that reads like £2,000 of editorial design, not like a Canva template. Custom fonts, custom palette, multi-author.

£49/month
See Business plan

How it works

Write.

In Markdown, in our web editor, or by uploading your Word document. The way you already work — we don't make you learn a new tool.

Pilcrow sets it.

Our engine runs the same typesetting pipeline as a print compositor: hyphenation dictionary, line-break optimisation, drop-cap measurement, sidenote alignment. Build time, not browser time.

Publish.

Your blog goes live at your domain. Your book becomes a print-ready PDF and EPUB. Your brochure becomes a download. Set once, ready everywhere.

Read something we set.

Every post on this site is typeset by the engine you'd use. A few recent ones:

All posts →

Read other writers on Pilcrow Press.

The Pilcrow Press gallery is a curated directory of blogs, newsletters, and brand publications typeset with Pilcrow. Every entry is hand-picked. Click in to read; trace the typography back to the engine.

Pricing

Free

MIT licensed · self-hosted

For developers running the engine themselves.

  • Pilcrow engine
  • Self-host anywhere

npx create-pilcrow

Writer

£12/mo

For the blog or newsletter that should look like yours.

  • Everything in Free, plus:
  • Hosted blog at your own domain
  • Web editor
Start a blog

Author

£29 per book — one time, no subscription

For the manuscript that's finished.

  • Everything in Free, plus:
  • Web editor
  • Print-ready PDF + EPUB
Typeset a book

or £24/yr unlimited

Business

£49/mo

For brand publications and thought-leadership content.

  • Everything in Writer, plus:
  • Brand kit (custom fonts)
  • Multi-author (up to 5)
  • White-label footer
Talk to us

Full plan comparison

Free
OSS
Writer
£12/mo
Author
£29/book
Business
£49/mo
Pilcrow engine
Self-host
Hosted blog
Custom domain
Web editor
Book PDF + EPUB
Brand kit (custom fonts)
Multi-author (up to 5)
White-label footer

All plans include our six-font shortlist (Fraunces, Newsreader, Source Serif 4, EB Garamond, Inter, Spectral), drop caps, real en-gb hyphenation, sidenotes, footnotes, pull quotes, OG cards, and RSS. The engine doesn't change between tiers — only what surrounds it.

Annual billing saves ~30%. Cancel anytime. We don't lock you in — your content exports as Markdown plus your typeset PDF/EPUB whenever you want it.

Questions

Why not just use Substack, Medium, or Ghost?
Because Substack looks like Substack. Pilcrow sets your writing so it looks like yours, not the platform's. If your writing's voice matters, the typography should match it.
Is this only for English?
Today, yes — our hyphenation engine is en-gb. Other languages are on the roadmap (CJK, Arabic, and Hebrew are tracked).
Can I use my own fonts?
On the Business plan, yes — upload your licensed TTFs. Other plans use our curated six-font shortlist (all open-licensed, all editorial-grade).
Is the engine really open source?
Yes. MIT licensed, on npm as pilcrow-typeset. The paid plans are about the SaaS surface (hosted blogs, the web editor, custom fonts, support) — not about gatekeeping the engine.
What about AI-written content?
We make AI-assisted writing look the way you'd want your own writing to look. The engine doesn't care who wrote the words; it cares that the page they sit on reads like it was set with care. That visible care is what readers respond to.
Can I move off Pilcrow later?
Yes. Export your content as Markdown plus the typeset PDF/EPUB at any time. No lock-in.

Stop using the default.

Open the playground. Paste a paragraph. See your writing set the way it should have been all along.

Or read the engine on GitHub.